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Data Driven
In an age where information is readily available, even some of the world’s most confidential data, there is a lot to be said about how this may affect our purchasing. Recent studies indicate that...
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When will the future get here?
Well it looks like it’s not too far off to be perfectly honest and I am very happy to finally see car manufacturers take on this task. It’s not easy for any business to veer from what they know sells...
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What makes a car great, if not Horsepower?
Recently a significant name within the motoring world made a very bold statement. Porsche, taking a stance in the Horsepower war, said that it was no longer going to aim to increase on the Horsepower...
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You have a new follower!
Any business knows that there is power in marketing and within that – the giant that is social media marketing. In a recent report requested by Motor Trader and conducted by Headstream, the results...
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Having a tantrum or a just cause?
Uber hasn’t failed to make waves since its initial emergence and some of those waves appear to be rip tides. When you are making improvements or simply taking a new approach to something that has been...
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Would you like some movie with your advertising?
Is the silver screen leaving a bitter taste in your mouth when it comes to product placement of a car in the feature? Or do you leave the theatre with a desire to drive the very car that just chased...
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Having a tantrum or a just cause? Pt.2
Unless you’ve been living under a rock for the past week, then you will undoubtedly have heard/seen the latest events unravelling in France involving the strikes against Uber that had turned violent....
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Climate not warming to Car Manufacturers
After hearing a multitude of important and elongated reports on climate change and how we must take action, it is often hard to find yourself not tired of hearing the same thing over and over. Don’t...
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Slow down and you might not miss the point!
Today it was made implicitly clear to me that in the world we live in everything we do, create, teach, sing, etc is open to interpretation – unless you are highlighting, signposting, providing a...
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Each to their own?
Are we funnelling car design? Is the jelly mould slowly becoming uniform? With the latest offerings at the Frankfurt 2015 Motor Show, I couldn’t help but wonder if there is a middle ground that...
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Let’s talk miles per hour!
Firstly, welcome to 2016! Happy to see you’ve made it to the other side relatively unscathed! Did you find 2015 to be a year of motoring wonderment with treasures to behold or was it more like an oil...
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Don’t only settle for screens, get real world creative!
The internet has opened up a plethora of opportunities for marketing. Video, banner, blog or whatever it may be, there is a great deal of investment in screen time and quite rightly so! However,...
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